Data Protection Policy

l777's Privacy Policy

Your personal information is held in trust by us. This policy clearly states what data we collect, why we collect it, and how we keep it secure.

Last Updated: January 2025

1. Introduction and Scope

This privacy policy applies to users of l777's official website and related services. When you open an account, log in, or use any service on l777, you are considered to have accepted the terms of this policy.

The purpose of this policy is to inform every user of our platform about how the information they provide is used and how it is protected from third parties. To learn about the overall terms of our service, please read the Terms and Conditions page, where the legal obligations of using the service are discussed in detail.

l777 is committed to ensuring a safe and transparent online gaming environment for users in Bangladesh. Our security infrastructure is built on SSL encryption and other modern technologies.

This policy applies only to l777's services. We are not responsible for the privacy policies of any third-party websites or apps.

2. Information We Collect

l777 collects from its users only the information that is essential for operating the service. The data collection process is divided into two streams: voluntary registration and automatically gathered technical data.

2.1 Information Provided Directly by You

Information you provide during account registration and use of the service:

  • Full name and date of birth (for age verification — to confirm the 21+ age requirement)
  • Mobile number and email address
  • Preferred payment method: bKash, Nagad, Rocket, or Upay account details
  • Login credentials (username and encrypted password)
  • Identity verification documents (copy of National ID or passport — if required)

2.2 Technical Information Collected Automatically

When you use the l777 platform, the system automatically records the following information:

  • Device IP address and browser type
  • Session duration and pages visited
  • Referral source (which page or link you came from)
  • Device type (mobile, tablet, or desktop)
  • Cookie and local storage data (discussed in detail below)

2.3 Information Received from Customer Support

When you contact our support team via live chat or email, a summary of the conversation may be stored. This is used to provide better service in the future.

3. Use of Collected Information

l777 uses collected information only for specific, legitimate purposes. No data is processed for irrelevant reasons.

Service Operations

Information is used for account verification, the login process, processing deposits and withdrawals, and storing gaming history.

Security and Fraud Prevention

Information is analysed to detect and prevent unusual transactions, unauthorised account access, and fraudulent activity.

Customer Support

Collected information helps us resolve your issues quickly and understand the context of previous complaints.

Platform Improvement

Information is used to analyse user behaviour, improve service quality, and plan new features.

l777 never sells your personal information to advertisers or shares it with third parties for commercial purposes.

4. Sharing Information with Third Parties

l777 shares information with third parties only in limited and specific circumstances. Outside the cases listed below, information is not disclosed under any circumstances:

4.1 Payment Processors

To complete deposits and withdrawals, the necessary transaction information is shared with mobile financial service providers such as bKash, Nagad, Rocket, and Upay. This information is used solely to complete the relevant transaction.

4.2 Technology Partners

We work with various technology companies for game operations and software services. These companies are contractually bound to protect privacy and may use the information they receive only for the designated purpose.

4.3 Legal Obligations

Providing information may be legally required by a court order or a lawful request from a competent authority. In such circumstances, l777 will comply with applicable law.

Every agreement with a third-party organisation explicitly states that they may not use the information they receive beyond the specified purpose or share it elsewhere.

5. Cookies and Similar Technologies

The l777 website uses cookies and local storage technology. Cookies are small text files stored in your browser that help remember your preferences on future visits.

5.1 Types and Purpose of Cookies

  • Essential Cookies: Required to maintain login sessions and store security tokens. Without these, the platform will not function properly.
  • Functional Cookies: Store language preferences, game settings, and other personalised experience data.
  • Analytics Cookies: Collect statistics to understand which parts of the website are used most. This information is processed entirely anonymously.

5.2 Cookie Controls

You can reject or delete cookies by changing your browser settings. Keep in mind, however, that disabling essential cookies may limit some functionality of the platform.

6. Data Retention and Duration

l777 retains information only for as long as it is needed for service purposes or is required to be kept under applicable law.

  • Information for active accounts is retained for as long as the account remains open.
  • After an account is closed, financial transaction records are kept for a specific period in accordance with regulatory requirements.
  • Technical logs are kept for a limited time and then securely deleted.
  • Customer support conversations are generally kept for up to six months after the issue is resolved.

Once the data retention period ends, information is securely deleted or anonymised in a way that makes it impossible to identify you.

7. Data Security Measures

l777 uses industry-standard security technologies to protect user data. Our security framework is structured across multiple layers.

SSL Encryption

All data exchanged between the website and the server is encrypted using SSL/TLS technology.

Password Protection

Passwords are never stored in plain form — strong cryptographic hashing is used.

Access Controls

Only authorised staff can access specific data for designated tasks.

No method of transmitting information over the internet is completely secure. Even though we take the utmost precautions, we cannot guarantee absolute security. It is therefore your own responsibility to keep your login credentials confidential and to end sessions on unfamiliar devices.

8. Your Rights and Choices

As a user of l777, you have certain fundamental rights regarding your personal information. To exercise these rights, please contact our support team.

  1. Right to Access: You have the right to know what information we hold about you and to request a copy.
  2. Right to Correction: If any of your information is incorrect or incomplete, you may request that it be corrected.
  3. Right to Erasure: In certain circumstances you may request that your information be deleted, though some data may need to be retained due to legal obligations.
  4. Right to Restrict Processing: In certain circumstances you may limit how your information is used.
  5. Right to Opt Out of Marketing: If you do not wish to receive promotional emails or messages, you may unsubscribe at any time.

To learn more about your rights and options regarding responsible gaming, visit our Responsible Gaming section, where you will find detailed information on various protection measures including self-exclusion.

9. Minors and Age Verification

All l777 services are for individuals aged 21 and above only. We do not intentionally collect any information from minors or provide services to them.

Age verification is in place at the time of registration. If it is found that a user is under 21, their account will be closed immediately and the associated information will be deleted.

If parents believe their child has registered on this platform in any way, please notify our support team immediately — we are available 24 hours in Bengali to help.

10. Changes to This Policy

l777 may update this privacy policy from time to time to reflect improvements to its service or changes in the law. When changes are made, the "Last Updated" date at the top of the page will change.

For significant changes, registered users may be notified by email or through the platform. However, it is advisable to check this page regularly.

Continuing to use the platform after changes have been made will indicate that you have accepted the revised policy. For a complete understanding of our general terms of use, visit our About Us page, where detailed information about l777's goals and values can be found.

11. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us through the channels below. Privacy-related requests generally receive a response within business days.

For general questions or quick support, you can use our 24/7 live chat. Our team assists in both Bengali and English. For answers to more general questions, visit our FAQ section.

Privacy Requests

To correct, delete, or make any other request regarding your information, email us at:

Or speak to us directly via the platform's live chat — active 24/7